visual

Every time I check out a new video game, pick up a new magazine, or look at a new movie that comes out I look right past the details of the movie. Within the first twenty seconds of observing one of these I know whether I am interested or not. The use of visual representation is essential in drawing in your audience. Things such as size, color, and position of the objects are the biggest factors in grabbing the audience’s eye. Before the visual section of the class I never realized how important all of these things meant. I was looking at these objects with no knowledge of how, or why the artist chose the layout of the visuals. Size of the objects shows importance. If you see a tiny little figure in the background obviously its not going to catch your eye. One of my favorite new video games out is NBA 2k12. On the cover you’ll find one of the greatest basketball players that ever played soaring through the air. Of course this game is going to appeal to a audience that likes sports, most likely basketball. There are elaborate bright colors behind the superstar to make him stand out more, and to catch the eye. MJ is also the largest object and he is front and center on the cover. All the components of the cover is what grabs the buyers eye within the first few moments of seeing it. This game appeals to a basketball fan. The use of the size of the player shows his importance. Color can be used for many different reasons, but the use of color in this was to make the player stand out. I think 2k12 is one of the most addicting games to play. Me and my friends get super competitive and could play this game for hours on end. Its almost led to a few fistfights. I’m not blaming the cover artist for these fights but he/she definitely made it a easy buy for us.

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